Suave’s Latest Advertising Campaign Has Consumers Doing Their Own Hair
By Margo Ghertner
There’s no way that all those flowing, luscious locks of hair you see in a commercial on TV are real, right?
In their latest advertising campaign, Suave, one of America’s most well-known hair care brands, decided to tackle this stereotypical advertising image by asking millennial women if they think they can get that shiny, smooth hair that they see in advertisements themselves. After asking the consumer what they thought, 74% said that they don’t believe that they can get the hair shown in advertising.
In a press statement to More Lovely, Edelman PR says that “Suave has always been confident in allowing the quality of their products to speak for themselves so now, for the first time ever, the models featured in the brand’s latest campaign styled their own hair from start to finish using only Suave Professionals products.
Suave wants women to choose the products that work best for them and believes the great hair you see should be the hair you can achieve in real life. Simple as that.”
More Lovely is so happy to see beauty brands like Suave accept, support, and show love to real women for who they truly are.