CHANEL is creating exclusive content on new beauty Instagram account
By Margo Ghertner
Social media is all the rage. It’s a trend that will continue to prosper. It’s an easy place to gain inspiration with a click of a button — free of cost.
CHANEL, one of the world’s most iconic brands, announced today that they are expanding their presence on Instagram with a new account @chanel.beauty.
The account will create specialized beauty content with a focus on CHANEL’s gorgeous line of products. The best part? The new account will offer a little bit of beauty luxury for everyone — with tips and tricks from the luxe brand’s Global Creative Makeup and Color Designer, Lucia Pica. It’s like having the esteemed makeup artist there to help you right in your very bathroom!
In a statement to the press, the fashion house said, “Whether visual incarnations of CHANEL culture, mirrors of House events or reactions to beauty news, the content on this platform has a single goal: to help women create and cultivate their difference. A stance that reflects the account signature, Create Yourself.”
Followers and fans of CHANEL will all be able to pick and choose looks that you feel the most beautiful and most importantly, the most yourself.